Types on Type, this effect was done using Photoshop and some clever layering... who am I kidding this was a simply effect using four Photoshop layers, and softlight blend mode. I hope you guys like this, it a 10 minutes effect.
Simple concept for a play on the name of the business Bar Code.
This logo is to brand a visual image of the club for it's members, psychologically associating bar code to memory of the club. Having it branded to memory.